7 Advantages of the Use of VR and AR in the Real Estate Industry
At first, augmented and virtual reality in the real estate industry were perceived as a mere gadget. However, this has changed a lot and today it seems that soon VR and AR technology will be a real ‘must have’ for anyone who operates on the real estate market. We all get used to conveniences that make life easier and VR/AR technology is certainly one of these. What are the biggest benefits of this type of solution? Here are a few examples.
1. Mobility
While sitting on a comfortable couch, we have the opportunity to view properties located a few, hundreds or thousands kilometers from us. All we need to do it are the right virtual goggles which, as if with the touch of a magic wand, will take us to the right place, help us feel its atmosphere, check the room layout, see the view from the window and even look at the landscape from an unusual perspective, e.g. from the roof of a building. The customer is able to visit a particular house or apartment without losing his or her time to commute or travel long distances. Moreover, with VR it is possible to see even a few distant properties.
2. Visualisation of changes
Apart from the very possibility of viewing the property without having to move from one’s own home, virtual reality also allows for changes that would be labour-intensive and time-consuming in real world. Visitors can not only change the time of day, check how the property is presented in sunny weather, during heavy rain or after dark, but also they have the opportunity to make further modifications. VR technology allows us to change the colour of the walls or check out different furniture settings, and even experiment with the rooms layout. Imagine a situation in which a person interested in buying a particular apartment says “I like everything, only this color is overwhelming me”. With virtual reality we can instantly show the potential customer a completely different interior.
3. Better construction management
VR and AR are excellent not only during property presentation, but also at the stage of its design and construction. Plans presented with the use of new technologies are much clearer, and the visualization of various stages of construction improves the work of the people responsible for its implementation. Virtual reality allows us, in this case, to visit a house or apartment that is just emerging and look into the walls and structural elements. In turn, thanks to augmented reality, ordinary, classic design can turn into an interesting, much more transparent, three-dimensional model.
4. Cooperation with your clients made easier
All these conveniences change the way a real estate agent or developer cooperates with a person interested in building or buying real estate. In this case, from the very beginning we can give everything to the client on a plate. We no longer have to rely on his or her spatial imagination, which often fails. At the stage of construction or repair works, it is much easier and faster to refine all the details before the first shovel or the first can of paint is put to use.
5. Greater prestige
An what about experiencing something more exotic? Among the various types of this type of production, attention should be paid to 360-degree video commissioned by Australian Quantas, which presents Hamilton Island. Apparently, we were not the only people who enjoyed watching it as it has more than 3.4 million views. Such a project sparks our imagination way better than the best advertising folder possible.
6. Potential for development
Alternative and virtual reality technologies are constantly evolving and the real estate industry is one of the areas that perfectly integrate into this. We can even say say that just as the Internet has revolutionised trade, so will AR and VR change the approach to designing, building, selling or renting flats, homes and other buildings. More and more companies specialise in this type of visualisation, seeking new ideas for unique, attractive presentation of real estate and distinction against a growing number of offers. In MojoApps AR & VR Software House we also notice that this is not a transient trend, but a constantly growing one – technology allows us to carry out projects that we knew only from science fiction novels and movies.
7. Greater profits
Finally, the benefit which is a great summary of all the above points, because – honestly speaking – business is mainly about money. The use of alternative reality and virtual reality is a great help, as well as a way to meet customer expectations and, consequently, increase their numbers. This in turn should translate into greater profits. For companies operating in the real estate industry, the use of AR and VR is not only an image building investment, but also a sales reinforcement.