Virtual and Augmented Reality can serve as a tool and a key element of employee education programs introduced by various departments in companies of all industries and sizes. In this article we are going to shed some light on the application of VR and AR in training, and its benefits.
We would like to take this opportunity to present some of our dedicated ideas for the photography and video industry. We hope that you will find it educating and inspiring.
There are many creative ways to implement AR as a tool in marketing campaigns. In this article we would like to present some of our ideas for the use of Augmented Reality by brands operating in the beverage industry.
The pharmaceutical industry has already started to use Augmented Reality for educational and marketing purposes. One of the most promising digital technologies of the present has the potential to change the global pharma completely both for pharmaceutical companies and their clients.
Technology experts and enthusiasts agree that Virtual Reality is the next big revolution in the world of technology and it is going to be as great, or even greater than the revolution initiated by the Internet. With hardware prices falling down, VR headsets and goggles are becoming more affordable and more widespread. Virtual Reality has a far greater potential than entertainment purposes only, with infinite possible applications in such industries like real estate, digital marketing and many other. Right now, VR is starting to change the medical industry and, without doubt, in the not so distant future, medical simulations will move into virtual reality, as ordinary physical simulations are too limiting and lack authenticity.
AR applications enable product visualisation in every space. Thanks to their simplicity and user-friendliness, these tools make it easier for customers to make purchasing decisions. Finally, AR apps shape the image of a modern brand, which directly translates into increased sales.
VR entertainment is an experience in which a person is transferred into a three-dimensional space and can not only walk while watching movies recorded in 360 degrees, but also make advanced interactions with the environment. The extraordinary feeling of being transferred to another, artificially created reality, is the essence of VR.
Virtual reality, since its appearance on the market, has enjoyed a great deal of interest in any well-known brand or large corporation seeking to exploit the potential of this technology. Already it is certain that VR may lead to turbulence and turmoil on the marketing, advertising and e-commerce markets, as it will change the way consumers perceive products.