23 Mar: AR and VR in the tire industry

Augmented Reality and Virtual Reality have undergone considerable expansion in recent years, being applied in new ways. In this post we are going to take a closer look at possible applications of both technologies in the tire industry.

15 Jan: Innovative Branding in the Pharmaceutical Industry

The pharmaceutical industry has already started to use Augmented Reality for educational and marketing purposes. One of the most promising digital technologies of the present has the potential to change the global pharma completely both for pharmaceutical companies and their clients.

28 Dec: Augmented Reality for the Bank Branch

Digital marketing and advertising, product and services visualisation, and location based services are no longer just trends in business. As other industries move forward, the banking industry moves forward as well.

21 Dec: A Game-changer in the Medical Industry

Technology experts and enthusiasts agree that Virtual Reality is the next big revolution in the world of technology and it is going to be as great, or even greater than the revolution initiated by the Internet. With hardware prices falling down, VR headsets and goggles are becoming more affordable and more widespread. Virtual Reality has a far greater potential than entertainment purposes only, with infinite possible applications in such industries like real estate, digital marketing and many other. Right now, VR is starting to change the medical industry and, without doubt, in the not so distant future, medical simulations will move into virtual reality, as ordinary physical simulations are too limiting and lack authenticity.

14 Dec: Augmented Reality in the Furniture Industry

AR applications enable product visualisation in every space. Thanks to their simplicity and user-friendliness, these tools make it easier for customers to make purchasing decisions. Finally, AR apps shape the image of a modern brand, which directly translates into increased sales.

21 Nov: Virtual Reality – A Revolution in Entertainment

VR entertainment is an experience in which a person is transferred into a three-dimensional space and can not only walk while watching movies recorded in 360 degrees, but also make advanced interactions with the environment. The extraordinary feeling of being transferred to another, artificially created reality, is the essence of VR.

07 Nov: 6 Examples of How Brands Use Virtual Reality

Virtual reality, since its appearance on the market, has enjoyed a great deal of interest in any well-known brand or large corporation seeking to exploit the potential of this technology. Already it is certain that VR may lead to turbulence and turmoil on the marketing, advertising and e-commerce markets, as it will change the way consumers perceive products.