Augmented Reality and Virtual Reality have undergone considerable expansion in recent years, being applied in new ways. In this post we are going to take a closer look at possible applications of both technologies in the tire industry.

We would like to take this opportunity to present some of our dedicated ideas for the photography and video industry. We hope that you will find it educating and inspiring.

There are many creative ways to implement AR as a tool in marketing campaigns. In this article we would like to present some of our ideas for the use of Augmented Reality by brands operating in the beverage industry.

The pharmaceutical industry has already started to use Augmented Reality for educational and marketing purposes. One of the most promising digital technologies of the present has the potential to change the global pharma completely both for pharmaceutical companies and their clients.

Virtual and augmented reality technologies will be the starting point for a new technological revolution. One day, our real world will be fully integrated with digital. Smartphones, watches, tablets, laptops – all this things will be the past. According to the forecasts of technology experts, over the next 5 years, VR devices will become as huge and popular as smartphones today. If at present day in the world sells about 14 million goggles, by 2021 this number will increase to 70 million. The largest companies buy thousands of VR helmets for employee training, and for every player this gadget is…

Digital marketing and advertising, product and services visualisation, and location based services are no longer just trends in business. As other industries move forward, the banking industry moves forward as well. Technology has the power to transform how people interact. As banking is essentially about establishing long-lasting relationships with clients, we are happy to share some of our ideas for the use of AR applications by these institutions.

Technology experts and enthusiasts agree that Virtual Reality is the next big revolution in the world of technology and it is going to be as great, or even greater than the revolution initiated by the Internet. With hardware prices falling down, VR headsets and goggles are becoming more affordable and more widespread. Virtual Reality has a far greater potential than entertainment purposes only, with infinite possible applications in such industries like real estate, digital marketing and many other. Right now, VR is starting to change the medical industry and, without doubt, in the not so distant future, medical simulations will…

AR applications enable product visualisation in every space. Thanks to their simplicity and user-friendliness, these tools make it easier for customers to make purchasing decisions. Finally, AR apps shape the image of a modern brand, which directly translates into increased sales.

VR entertainment is an experience in which a person is transferred into a three-dimensional space and can not only walk while watching movies recorded in 360 degrees, but also make advanced interactions with the environment. The extraordinary feeling of being transferred to another, artificially created reality, is the essence of VR. What are the advantages of this kind of VR entertainment? Unforgettable experiences and a new way to engage the users, to say the least. However, the experience alone is very difficult to describe in words. It is much easier to just give examples of the use of Virtual Reality…

Virtual reality, since its appearance on the market, has enjoyed a great deal of interest in any well-known brand or large corporation seeking to exploit the potential of this technology. Already it is certain that VR may lead to turbulence and turmoil on the marketing, advertising and e-commerce markets, as it will change the way consumers perceive products. The prospect of promotion in VR has been very strong since Facebook took over Oculus for 2 billion $ in 2014. Today it is clear that this acquisition triggered market turmoil and confirmed that VR will soon enter many new industries, including…