Ideas for the Use of AR in the Beverage Industry
There are many creative ways to implement AR as a tool in marketing campaigns. In this article we would like to present some of our ideas for the use of Augmented Reality by brands operating in the beverage industry.
1. A brand hero presenting the product
The first solution on our list is already a well-known concept that can be successfully applied in many branches of business. Animated brand heros are impressive and funny. What is more, they can tell stories and present the qualities of a given flavour or drink variant.
2. An application that recognizes faces and adds brand related elements
Selfie filter apps are enjoying massive popularity and brands should definitely leverage this technology to develop unique relationships with their clients and increase customer loyalty.
3. Scan your bottle
Scan your bottle (or a poster) with a smartphone or tablet to learn more about the product, watch a video introduction, take a quiz and share your score and brand experience in social media.
4. A cookbook in Augmented Reality
Once again scan your bottle to open a virtual cookbook with loads of recipes for a great meal that pairs with your drink.
5. Trade your bootle or a bottle cap for an Augmented Reality coaster
Engage your customers and save the environment.
6. Collect points and claim rewards
Whenever your customers scan a bottle, a bottle cap or bar codes with the use of a dedicated AR app, the application rewards them with a point. Collecting a certain number of points allows the user to share this information on social media and claim a gift.