Innovative Branding in the Pharmaceutical Industry

The pharmaceutical industry has already started to use Augmented Reality for educational and marketing purposes. One of the most promising digital technologies of the present has the potential to change the global pharma completely both for pharmaceutical companies and their clients.

1. An application that displays information about the medicine

Scan the package with a smartphone or tablet to learn more about the recommended use, drug interactions and contraindications. Moreover, it’s possible to expand the app adding a lector who reads aloud the patient information leaflet.

2. An AR visualization of the drug’s action

Pharmaceutical companies face the challenging task to ensure the drugs they offer are safe and reliable. Today customers have the amazing opportunity to learn about the mechanism of action of a given drug and watch how it will affect their body.

3. A virtual guide

It’s worth noting that pharmaceutical companies often hold various industry events and symposiums. Today it is possible to navigate guests during a company event with a suite of amazing AR tools that display virtual guides or anchormen.