Augmented Reality – the Fun Way to Boost Sales

At MojoApps AR & VR Software House we believe that learning should go along with entertainment. It is a fact that a relaxed mind is able to absorb much more information, so why not use this effect for promotion and as a means to increase brand awareness? The perfect tool that focuses the attention of the audience and makes them impressed, so that they will remember it for a very long time, is Augmented Reality (AR). Here are some suggestions on the use of it, which work well both for entertainment and marketing purposes.

Magic business card

An ordinary business card is less likely to impress potential customers, who tend to hide it quickly in their pockets and then forget about it just as quickly. With AR technology we are able to transform a business card into a unique gadget that everyone will praise and chat about while at the same time promoting our company. It is simple and very impressive.

Virtual Uber

Our team is able to not only realise simple ideas like the one above, but also to design much more demanding projects and applications using AR technology. In this case, creativity is the only limitation. For instance, an interesting initiative was presented by the Uber Company who organised an unusual event at the Zurich Main Train Station and transferred their passengers to another world. We are sure that some of the people who took part in this experience or watched the video (which has more than one million views) are today loyal customers of Uber. The aforementioned idea impressed us greatly and we admit that we would love to make a similar project someday.

What is inside my box?

The event organised by LEGO is a perfect example of the use of Augmented Reality for sales. A few years ago, the company installed special screens in selected showrooms. These screens were presenting 3D models of a fully assembled LEGO kit. Such a solution helps customers make their decision and at the same time it is an interesting experience both for children and their parents.

Virtual tours

Virtual Reality and Augmented reality are also used by developers and real estate agencies that want to sell or rent a particular apartment. In this case, the potential customers do not have to physically visit the places they consider buying, but they have a unique opportunity take a virtual walk inside of them, learning the room layout, seeing the furniture and the view from the window. With VR technology we can now explore a few places of our choice, without the necessity to move anywhere. Now it is possible to see any interior, seated in our favourite seat somewhere at the other end of the city or in a different country. The future is here.

Unusual instruction manual

At LEGO they know it well that nowadays, if we want to stand out from the competition, we have to offer our customers something more than the product itself. Augmented Reality works well in this case because it provides additional sensation and at the same time strongly refers to our offer. Another interesting way to use it can be, for example, an unusual instruction manual. We no longer need to waste our time reading long manuals because now everything is just so easily accessible.

A virtual changing room

And why not create an innovative application using AR technology and make it easier for customers to make their purchasing decisions? The app designed for Converse Company is a great example. With the use of it, users can try on various shoes online, take a photo, share it with friends, ask for their opinion and finally buy the product of their choice.

Save your time – try on clothes in VR

The Converse Company has proven that its possible to virtually try on shoes, so why not use the full potential of this technology and transfer the whole changing room to AR? The American apparel brand Timberland used this idea and provided its potential customers with an unusual attraction, allowing them to try on clothes in a virtual mirror.  The event was held in Mokotów Shopping Centre in Warsaw.

IKEA at your home

Changing clothes in VR is fun, but, frankly speaking, it is not a big problem to visit the local store in real. In turn, it is completely different when we wish to ‘try on’ a piece of furniture at our own house. IKEA decided to meet this expectations and, thanks to an AR application, we have the opportunity to check whether a particular sofa will fit in the living room or if a given table matches the dining room furniture.

The above video looks beautiful but in reality the app is not so intuitive and we think it needs some further improvements. Nevertheless, Ikea points to certain directions, uses new technologies and meets clients’ needs by providing them with fun and making them see beyond. That is the great potential of Augmented Reality and what the professionals at MojoApps AR & VR Agency do every day. So if you have any ideas for the use of aforementioned technologies to promote your product or brand, a vision similar to those presented above or even completely different, simply contact us. We will be happy to take up any challenge.